Memories began as a school project when Mario-Alexandro realized that he could sell his Creativity and dreams in the form of unusual clothing. He began by screen printing clothes, finding manufactures on all continents of the world, wasting a lot of money.. Realizing it's harder then he thought.. The brand name came from the dream to remind humanity about people, places and moments. That's why every collection is inspired by someone or something. The rest was history. Memories was born.